Opportunity to give back

We are looking to engage a social media marketer to help us raise awareness to the Sustainable Development Goals and how they affect Hong Kongers. We want to design a strategy for a campaign that will help our target demographic get excited about SDGs.

The project involves:
1. A 1-hour briefing with Encompass to understand the
goals of the campaign, materials on hand and the target
audience

2. Creation of a social media strategy for a bilingual FB and
Instagram campaign that will raise awareness to the
SDGs in an innovative and fun way. We hope that our
campaign will combine both stacks and stories of people
affected by challenges around SDGs. The social
media strategy should help to include metrics for how to
measure the success of the campaign

3. Up to 3 revisions of the draft campaign in a PowerPoint
format

4. A 1 hour debrief with Encompass to present the final
results of the strategy and to make recommendations
for the next steps for executing the campaign

Information on hand

We have:
1. Information about our target audience, and

2. Some Information about SDGs and background about how SDGs apply in a Hong Kong context

Additional skills required

Outcome for the organization

This will help us to raise awareness of the Sustainable Development Goals and promote behavioral change to achieve the SDGs

You will like this if you are

Committed to sustainable development , Experienced in Social Media and Creative