Mind HK
"Can your copywriting skills make our chat app more engaging for users? "
Volunteers
1
Application Deadline
05 May 2020
Start Date
06 May 2020
End Date
31 May 2020
Project Type
Online
Causes
Diversity & Inclusion , Education, Health & Wellbeing, Innovation, Youth
Skills
Copywriting & Content Creation
Languages
Cantonese, English
Opportunity to give back
MIND HK has been working hard to help even more Hong Kongers to protect their mental and access the resources that we need. We have been developing “Help Me” chat app powered by AI, which will assist users to quickly identify mental health information and support. We have already built a prototype and conducted initial user testing. We are looking for a copywriter, to make recommendations to improve the language in our chat app.
The project includes:
a. A one hour briefing with Mind HK, to understand the project and to ask any questions
b. Review of the text in the chat app and results of previous user testing
c. Recommendations for adjustments to language and tone for text responses in the app
d. Implementation of recommendations in the excel spreadsheet containing our current chat copy
e. A 1 hour debrief with Mind HK, to finalise the project
Information on hand
We have:
1) A prototype app
2) Results of preliminary user testing
3) Information about the app's aims
4) Information about the app's users
5) A script of responses used in the prototype
Additional skills required
You must have both Chinese and English language skills and preferably have experience in copywriting chats for apps
Outcome for the organization
In a challenging time, more Hong Kongers could use a listening ear and some clear direction on where to get assistance with mental health challenges.
By helping us to make the copy on our app more relatable - you will be helping us to reach Hong Kongers who need it most.
You will like this if you are
A wordsmith, Playful and Detail Oriented
Project Manager
Janet YungThree words to describe Janet Yung
Curious, Caring and Competitive (in sports!)
Fun Fact About the Project Manager
I have skydived
About the organisation
Staff Size
5-24
Causes
Diversity & Inclusion , Education, Health & Wellbeing, Innovation, Youth
Our Mission
We have big ambitions to change the way that Hong Kongers engage with mental health and to use best practice developed here to lead the conv... › read more