Copywriter to improve our chat app’s natural language responses

Mind HK

"Can your copywriting skills make our chat app more engaging for users? "



Application Deadline

05 May 2020

Start Date

06 May 2020

End Date

31 May 2020

Project Type



Diversity & Inclusion , Education, Health & Wellbeing, Innovation, Youth


Copywriting & Content Creation


Cantonese, English

Opportunity to give back

MIND HK has been working hard to help even more Hong Kongers to protect their mental and access the resources that we need. We have been developing “Help Me” chat app powered by AI, which will assist users to quickly identify mental health information and support. We have already built a prototype and conducted initial user testing. We are looking for a copywriter, to make recommendations to improve the language in our chat app.

The project includes:
a. A one hour briefing with Mind HK, to understand the project and to ask any questions
b. Review of the text in the chat app and results of previous user testing
c. Recommendations for adjustments to language and tone for text responses in the app
d. Implementation of recommendations in the excel spreadsheet containing our current chat copy
e. A 1 hour debrief with Mind HK, to finalise the project

Information on hand

We have:
1) A prototype app
2) Results of preliminary user testing
3) Information about the app's aims
4) Information about the app's users
5) A script of responses used in the prototype

Additional skills required

You must have both Chinese and English language skills and preferably have experience in copywriting chats for apps

Outcome for the organization

In a challenging time, more Hong Kongers could use a listening ear and some clear direction on where to get assistance with mental health challenges.

By helping us to make the copy on our app more relatable - you will be helping us to reach Hong Kongers who need it most.

You will like this if you are

A wordsmith, Playful and Detail Oriented

Project Manager

Janet Yung Janet Yung

Three words to describe Janet Yung

Curious, Caring and Competitive (in sports!)

Fun Fact About the Project Manager

I have skydived

About the organisation

Mind HK

Mind HK

Staff Size



Diversity & Inclusion , Education, Health & Wellbeing, Innovation, Youth

Our Mission

We have big ambitions to change the way that Hong Kongers engage with mental health and to use best practice developed here to lead the conv... › read more