PR professional to create a PR strategy and workshop on working with the press

Foundation for Shared Impact (FSI)

"Can your skills help us to create a strategy to help identify how we could better work with the press to share our original content? "

Volunteers

1

Application Deadline

30 Sep 2020

Start Date

08 Oct 2020

End Date

17 Oct 2020

Project Type

Online

Causes

Community, Diversity & Inclusion , Education, Elderly, Environment, Gender Equality, Innovation, Poverty Alleviation, Social Equality, Social Sector Supporters, Youth

Skills

Branding, Marketing Strategy, Pitching and Presenting, Public Relations, SEO, Social Media Marketing

Languages

English

Opportunity to give back

We are having a happy and high-quality problem. We have created loads of original research and we are looking to work more closely with the media - so our ideas reach out to those who could benefit from them the most.

We are looking to create a PR strategy and have a mini workshop on working with the press. The project involves:
1) A 1 hour briefing with the Foundation for Shared Impact to understand who the Foundation wants to reach, the content of their thought leadership pieces and what change they want to effect by spreading their message.

2) Review of the existing materials that the Foundation for Shared Impact shares with the press.

3) Creation of a simple press strategy in a PowerPoint format

3) A debrief in the format of a mini workshop on working with the press

Information on hand

1) Samples of thought leadership pieces we have written
2) A media list
3) Materials including press releases that we forward onto the press

Additional skills required

Our press releases (for our portfolio companies) are written bilingually in English and Chinese. Our thought leadership pieces, however, are mainly in English. We are looking for specific media outlets or publishing channels to increase exposure of these pieces to the social impact community and beyond.

Outcome for the organization

We are a collaborative organisation that supports high-impact social businesses to make systemic social change. Your project will help our thought leadership pieces get seen by the people who can help us to co-create positive social impact.

You will like this if you are

PR savvy, interested in ideas, curious about helping us get seen by more audiences

Project Manager

TC Li TC Li

Three words to describe TC Li

Bookish, Weird, Kind

Fun Fact About the Project Manager

I talk to animals and plants

About the organisation

Foundation for Shared Impact (FSI)

Foundation for Shared Impact (FSI)

Staff Size

5-24

Causes

Community, Diversity & Inclusion , Education, Elderly, Environment, Gender Equality, Innovation, Poverty Alleviation, Social Equality, Social Sector Supporters, Youth

Our Mission

We exist to solve society’s most challenging problems through community building and sharing resources.... › read more