Social Media Marketer to create launch plan for a reusable takeaway box pilot

Circular City Limited

"Can you social media marketing skills help us launch our takeout container reusable pilot.."

Volunteers

1

Application Deadline

31 Aug 2021

Start Date

01 Sep 2021

End Date

30 Sep 2021

Project Type

Online

Causes

Community, Diversity & Inclusion , Environment, Health & Wellbeing, Innovation, Poverty Alleviation, Social Equality, Social Sector Supporters

Skills

Marketing Strategy, Social Media Marketing

Languages

English

Opportunity to give back

Circular City has been developing an ecosystem incentivising Hong Kongers to take steps for a more sustainable life. As a first step, we are piloting a viable system for smart reusable takeout containers. We need some assistance to raise awareness for this amongst the public.

This project involves:
1) Meeting with Circular City to understand the product, launch and the resources we have on hand

2) Creating a powerpoint plan to launch the reusables pilot

3) 2x revisions as necessary

4) Presentation of the launch strategy in a 1 hour presentation to Circular City Ltd

Information on hand

We have:
1) New reusable takeaway box progamme in Discovery Bay and central
2) An existing social media launch plan that can be adapted for Circular City
3) Clear understanding of key messages, target audience and profiles of launch partners.

Additional skills required

Outcome for the organization

We have all the ingredients ready to really make a dent in the problem of waste generated by takeout containers. We are currently being incubated by Cyberport and our proprietary technology is funded for a 6 week pilot this summer.

This launch plan would be key to persuading Hong Kongers to try something new to reduce the mountain of takeaway waste. By lending your social media marketing skills to launch this product and the Circular City rewards scheme - you will also be helping to incentivise Hong Kongers to take practical environmental action that will sustain us all.

You will like this if you are

Excited about game changing technology, social media savvy, driven by sustainability

Project Manager

Ankit Sethi Ankit Sethi

Three words to describe Ankit Sethi

Curious, Confident and Empathetic

Fun Fact About the Project Manager

As a born a vegan, I have been eating sustainably since birth! I am also a global citizen, having lived in 5 different cities - but Hong Kong holds a special place in my heart!

About the organisation

Circular City Limited

Circular City Limited

Staff Size

1-4

Causes

Community, Diversity & Inclusion , Environment, Health & Wellbeing, Innovation, Poverty Alleviation, Social Equality, Social Sector Supporters

Our Mission

We want to make people’s lives more sustainable and circular, by simplifying and incentivising a sustainable lifestyle. If we are success... › read more