Encompass HK
"Can your social media skills help people to get excited about SDGs?"
Volunteers
1
Application Deadline
06 Aug 2020
Start Date
11 Aug 2020
End Date
30 Sep 2020
Project Type
Online
Causes
Animals, Community, Diversity & Inclusion , Education, Environment, Gender Equality, Health & Wellbeing, LGBTQI, Poverty Alleviation, Social Equality
Skills
Copywriting & Content Creation, Marketing Strategy, Pitching and Presenting, Social Media Marketing
Languages
Cantonese, English
Opportunity to give back
We are looking to engage a social media marketer to help us raise awareness to the Sustainable Development Goals and how they affect Hong Kongers. We want to design a strategy for a campaign that will help our target demographic get excited about SDGs.
The project involves:
1. A 1-hour briefing with Encompass to understand the
goals of the campaign, materials on hand and the target
audience
2. Creation of a social media strategy for a bilingual FB and
Instagram campaign that will raise awareness to the
SDGs in an innovative and fun way. We hope that our
campaign will combine both stacks and stories of people
affected by challenges around SDGs. The social
media strategy should help to include metrics for how to
measure the success of the campaign
3. Up to 3 revisions of the draft campaign in a PowerPoint
format
4. A 1 hour debrief with Encompass to present the final
results of the strategy and to make recommendations
for the next steps for executing the campaign
Information on hand
We have:
1. Information about our target audience, and
2. Some Information about SDGs and background about how SDGs apply in a Hong Kong context
Additional skills required
Outcome for the organization
This will help us to raise awareness of the Sustainable Development Goals and promote behavioral change to achieve the SDGs
You will like this if you are
Committed to sustainable development , Experienced in Social Media and Creative
Project Manager
Benita ChickThree words to describe Benita Chick
Adventurous, Outgoing andHelpful
Fun Fact About the Project Manager
I have been teaching scuba diving for over 20 years
About the organisation
Staff Size
1-4
Causes
Animals, Community, Diversity & Inclusion , Education, Environment, Gender Equality, Health & Wellbeing, LGBTQI, Social Equality
Our Mission
Encompass HK is a social enterprise that offers training and consultancy services to educate and support organizations to be more diversifie... › read more