Eldpathy Co Ltd
"Could your marketing skills help us to create a marketing strategy to engage all of our stakeholders?"
Volunteers
1
Application Deadline
17 Apr 2020
Start Date
17 Apr 2020
End Date
14 May 2020
Project Type
Online
Causes
Diversity & Inclusion , Elderly, Social Equality
Skills
Marketing Strategy
Languages
English
Opportunity to give back
Eldpathy has been cultivating empathy and helping Hong Kongers understand the challenges of older citizens since 2013. However, as we have been busy creating social impact, we have not had the opportunity to create our marketing until now. We are looking to create a marketing strategy to engage all of our key stakeholders over the next year.
This project involves:
1. A Briefing with Eldpathy to understand the project, review the information available and to ask any questions
2. Review of Eldpathy’s current marketing materials
3. Creation of a marketing strategy (including a content calendar) for Eldpathy’s key stakeholders, , in a powerpoint format
4. Presentation of the final results in a 1 hour wrap up meeting with Eldpathy
Information on hand
We have:
- Profiles of key stakeholders
- Programmes and products on offer
- Case studies about social impact created.
Additional skills required
We are looking for an experienced marketer who is experienced in creating a unified marketing strategy incorporating very diverse stakeholder groups
Outcome for the organization
We have been reaching out to different stakeholder groups on individual basis as we built our social enterprise. However, now that we have a solid business model and established services, we would like to reach more people to help Eldpathy to create more impact.
By creating a coordinated marketing approach, your marketing strategy will be instrumental in helping us further our outreach, so we can help to create more empathy for the Elderly.
You will like this if you are
Creative, Strategic and Analytical
Project Manager
Herman ChanThree words to describe Herman Chan
Empathetic, Sporty and Determined
Fun Fact About the Project Manager
I was raised by my grandparents and really love being with elderly people. I therefore founded Eldpathy in 2012 when I was at college to help nurture young people’s empathy towards the elderly. I hope Hong Kong can be an age harmonious city one day.
About the organisation
Staff Size
5-24
Causes
Diversity & Inclusion , Elderly, Social Equality
Our Mission
We exist to bridge the gap between generations to create an age friendly and empathetic city. We do this by: 1. providing a unique s... › read more